Glossary

What is Key Person Insurance?

Life insurance purchased by a business on the life of a critical employee to protect against the financial impact of their death.

Full Definition

Key person insurance (also called key man insurance) is a life or disability insurance policy that a business purchases on an individual whose death or incapacity would cause significant financial harm to the company. The business pays the premiums, owns the policy, and is the beneficiary. Proceeds are used to cover lost revenue, recruit a replacement, satisfy debts, or fund business continuation. Coverage amounts are typically 5-10x the key person's annual compensation or their quantified contribution to company revenue. Business-paid premiums are not tax-deductible, but death benefit proceeds are generally received income-tax-free.

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01
Discovery
We sit down with you and ask the questions most brokers never do — your assets, your family, your business, your goals.
02
Strategy
We map your full risk picture and design a coordinated program that strengthens coverage and reduces your total cost of risk.
03
Execution
We place your program with elite carriers and handle every detail — applications, underwriting, and transitions.
04
Ongoing Optimization
Your advisor reviews your program as your life evolves — new assets, new ventures, new exposures — so coverage never falls behind.
Neil Jesani Risk Management
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Comprehensive insurance for individuals & businesses.